There's a lot more to email marketing than meets the eye. To do it properly you need to carefully manage your lists, create signup forms and welcome emails, handle double-opt-ins, set one-click unsubscribe links, and understand the ins and outs of how HTML works (and doesn't work) in emails. With around 20 different email programs being popular and all giving different results you need to know if your content is going to stand up proudly, or fall apart embarassingly.

Oh yes, you also need a good understanding of spam filters otherwise your efforts may be instantly consigned to the big junk heap in the ether. And talking of spam, you need to be very careful your ISP doesn't get the hump and blacklist you!

If you're wondering if all this is more than can be achieved in a human lifetime don't despair. We're here to help, by connecting you up with an excellent system that takes care of all the difficult bits and gives you detailed information, training and feedback.

So that just leaves you to come up with some persuasive content!